Lusiey was born out of a personal journey, one that began with a move from the Netherlands to the vibrant, culturally rich lands of Qatar. There, Dutch-Moroccan designer and founder Siham, found herself captivated by the elegance and grace of the women around her. Despite adhering to modesty, their clothing was a stunning reflection of beauty, style, and confidence. It wasn’t just about covering up—it was about making a statement without compromising on elegance or personal expression.